If you already have a core domain name for your business, and you want to run a marketing or ad campaign, you’ll need to track customer behavior to measure success. You can use additional domains to serve a specific purpose. Owning multiple domains isn’t just about catching traffic or protecting your brand. Strategic Reasons to Own Multiple Domains And if you have offices in different parts of the world, you might want to purchase multiple geographic extensions, from over 100 options, such as us. For many businesses, the newer alternative TLDs serve as an effective way to own a memorable domain that closely fits your company name.įor example, instead of, you could purchase XYZlawn.care. guru.īut the possibilities don’t stop there. There are over 1,000 extensions to choose from, and while you don’t need to own all of them, we recommend securing at least the most common ones. When possible, you should also own other common domain extensions besides your core domain. Anna recommends, “If you have more budget or you’re a larger company, plan to capture a lot more alternate spellings.”įor example, if the name of your business is Shawn’s Barbecue Restaurant and your primary domain is, you should also consider purchasing, , and other common variations. If you’ve only owned one domain name up to this point, you might wonder exactly what types of additional domains you should consider purchasing.Īs mentioned, it’s important to purchase alternative spellings to protect against user error and brand confusion.
BUYING DOMAIN NAMES FRPM NAMECHANGER PROFESSIONAL
Consult a legal professional to discuss your options before taking any action. There are a range of legal options available to protect your business domain, including arbitration through the World Intellectual Property Organization (WIPO) and filing civil proceedings. As such, buying more than one domain name can help protect any trademarks you own. Simply holding a trademark doesn’t automatically give you the domain name, and it doesn’t prevent others from buying domain names that include your trademark. A competitor with a similar name may inadvertently create confusion, so having related or similar domain names helps to protect your brand.
Brand poaching is a serious problem for even major brands. Because there is the potential for people to misunderstand what your domain name is when they hear it or make a mistake when typing it, you’ll want to make it a priority to own all common misspellings of your company’s name.Īs Web.com’s Director, Product Anna Piatyszek explains, “Whether your company name includes words that are commonly misspelled or your branding uses trendy and creative spellings that might be hard to remember, you should seek to purchase misspellings that’ll capture most errors.”Īnother reason to buy more than one domain is to keep the competition from poaching your business. One of the most important reasons to purchase more than one domain is to protect against user error. By not owning multiple domains, you could be costing your business traffic and customers and leaving your brand vulnerable to the competition. If you think having one domain name is sufficient, think again. You’ll want to think about how your business could benefit from having more than one domain, the types to consider purchasing, strategic ways to leverage multiple domains and the potential pitfalls you might face from owning them. However, before shopping for domains, several factors should be considered. In most cases, purchasing additional domains is a smart business decision for branding, marketing, search engine optimization (SEO) and legal reasons. When it comes to purchasing a domain, there are a lot of common questions - including whether your business needs more than one.
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